SUNY Potsdam Office of AdvancementOperating as the Advancement Communications Intern, I organized multiple events, and interviews, and wrote feature stories for the department’s webpage and reunion mailer.
In this role I,
Produced two feature stories for the Alumni Reunion mailer to be distributed to over 45,000 alumni
Directed and edited a volunteer appreciation video for the Alumni Instagram page showcasing students thanking alumni
Assisted the #SmallBusinessSaturday social media campaign thanking local business sponsors of Potsdam Athletics
Scheduled meetings and events throughout the semester
Reunion Mailer
On page 2 and page 10 of the Reunion 2024 mailer are two stories I wrote for the Potsdam Office of Advancement.
For “Coffee and Community Connections”, I got to interview Potsdam alumni Conor O’Brien. In this story, I was able to highlight his success as a local coffee roaster and promote his tasting event at Reunion.
For “Crane School of Music 2024 Alumni Band” I interviewed the Director of Bands at Crane, Brian Doyle. The writing helped garner more participants for the band along with letting alumni know how they could watch their performance.
#VolunteerAppreciationWeek
For Volunteer Appreciation Week I was given the opportunity to create a short form video to showcase students thanking alumni volunteers on the SUNY Potsdam Alumni Instagram page (@sunypotsdam.alumni).
#BearsMeanBusiness
I organized a photoshoot for all the Potsdam Athletic teams to thank their sponsors from a previous #BearsMeanBusiness campaign that was also used on the alumni social media pages for a #SmallBusinessSaturday campaign.
These photos were also used as part of a stewardship effort to thank the individual businesses where I went with athletes to deliver the photos to their respective businesses.