New York State Solar Farm

As the Marketing Coordinator, I oversaw all marketing efforts of this local solar installer. By launching new campaigns and optimizing our advertising strategy, I increased leads, community brand awareness, and social media engagement.

Instagram: @newyorkstatesolarfarm

  • Increased website leads by 50%

  • Produced content that totaled over 300k views over 6 months

  • Email campaigns held an average of 60% open rate and a 3% click rate

Email Campaigns

Ran monthly newsletters to installed customers, updating them on news of the company and helpful FAQ throughout the year to save time on calls with simple tips for individual solar systems.

  • Open Rate: 66%

  • Click Rate 3%

  • Unsubscribe Rate 0.4%

Sent out bi-weekly marketing emails reminding our contact list of over 10,000 the benefits of solar and potential rebates to restart the sales process.

  • Open Rate: 58%

  • Click Rate 2%

  • Unsubscribe Rate 0.6%

Videos

In my role I oversaw the companies Youtube Channel, increasing views by 500% in the first three months of taking over.

I also assisted in the coordination of this Tesla video filmed with customers of ours.